Putin and Justin Bieber look alike?
“Russian President Vladimir Putin and Canadian singer Justin Bieber look alike.”
If you think that the two people with completely different personalities are similar, you are likely to answer “yes” to this question. An interesting study related to this was recently published in the international journal “Cognition.”
The study, co-hosted by Jonathan Freeman, professor of psychology at New York University, researcher Oh Dong-won, and researcher Mirella Walker at Basel University, revealed that their perceptions and biases can affect other people’s faces.
In other words, even if there is a lack of physical similarity between President Putin and singer Justin Bieber, the two can look alike if they have prior information that their personalities are similar.
The researchers conducted a study on participants of various races using facial images of celebrities such as Justin Bieber and Vladimir Putin. The explanation is that white males were chosen to establish criteria for race and gender on the faces used in the experiment.
Overall, when the subjects think that the two have similar personalities, they are recognized as having more similar faces. The same result came out when I showed the faces of people I had never seen before. In other words, when I found out that the personality was similar, I recognized that the face of the object in the picture was more visually similar.
“Face is a gateway for others to look into our thoughts, feelings and intentions,” Professor Freeman said. “As the study shows, if the perception of other people’s faces is systematically distorted by our knowledge of personality, it can affect how we behave and interact with them.”
The researchers also explained that the findings provide a fundamental scientific understanding of how the brain recognizes faces, and that not only facial characteristics such as eyes and jaws, but also social knowledge that they had previously played an active role in recognizing faces.
Recognizing faces is essential in everyday life. In addition, concerns about accuracy have been growing recently as it has been applied to a variety of technologies ranging from mobile phones to a wide range of counterterrorism and law enforcement applications.토토사이트
According to a Nature report last year, the Association for Computing Machine (ACM) urged the private sector and the government to stop using facial recognition technology, citing “obvious biases based on race, gender and other human characteristics.”