$8 for Twitter subscription?…80% “Money Information”
It was found that 8 out of 10 Twitter users had no intention of paying if they introduced subscription service. This contrasts with Tesla CEO Elon Musk’s announcement that he intends to raise the fee for the subscription service “Twitter Blue” to $8.
According to the Wall Street Journal on the 1st (local time), startup investor Jason Calacanis conducted a survey on Twitter’s “Twitter subscription fee.” There were four survey items: △ Not paid △ $5 per month △ $10 per month △ $15 per month. In response, Musk commented, “It’s interesting.” However, in the survey, which involved 1.9 million Twitter users, 80 percent said they would not pay. It was followed by around 10% of $5.
In response to the move, famous writer Stephen King tweeted that he was opposed to the price increase. Musk asked why the rate hike was inevitable and whether the $8-a-month rate was appropriate. Musk previously said he would raise the $4.99 rate to $8. In the meantime, Musk has expressed his intention to link user authentication services only to members who use the service. “Twitter Blue” is a premium service for Twitter introduced in four countries, including the United States, Canada, Australia, and New Zealand. Tweets can be canceled and bookmark folder editing and customized navigation functions can be used.
Twitter is known to have about 423,700 authentication users. It’s a genuine user. The Wall Street Journal explained that 10% of users will generate additional revenue of $4.1 million a year if they pay $8 a month. In addition, if you receive $15, you can generate additional profits worth $7.5 million.
Currently, it is not known how many people use Twitter’s paid service. However, Twitter said it earned $2.2 billion in advertising sales in the first half and $195 million in subscriptions and other profits.